Package Design Redo: A Trio of New Bottles
RISE Bottled Cold Brew Coffee
A new style of packaging for this local New York company that home-brews and mixes a variety of cold brew coffees. A drink for coffee-lovers who love to know all the ingredients in what they're drinking and know where they came from.
I used that idea to inspire a natural, hand-crafted design that is still fun and colorful. The illustrations bring your focus to the organic ingredients, while the pop of color on the inside of the label reflects the bright mood and energy gained from the drink. The hand-lettering for each flavor reminds you of the fact that this company isn't focused on the industry of it all--they're focus is on the craft of brewing good coffee. The handwriting and the sun rays inside the label also give this package a more personal feel, as if each bottle of coffee was made just for you when you needed that energy to start your day off right.
